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Creative Nomads
Brand strategy

A brand that stands in the lineup without trying.

If a stranger cannot pick you out of a lineup of five competitors, your brand is not done yet.

Three questions, one recommended path, the range we charge.

The short version
  1. Strategy consult $450 to $1,500, design modernization $2,000 to $5,500.
  2. Full brand: positioning, identity, and voice, $15,000 to $25,000.
  3. The work that makes every later design decision faster.
Built for
  • Solo founders (consult)
  • Small teams (modernization)
  • Established and multi-department orgs (full brand)

What you walk away with A brand people know is yours at a glance, and a system your team can run alone.

What clients say

Guided teams, in their own words.

  • 5.0 / 5 on Google

    Jason Rutel the owner hands down best customer service!! coming from a small business owner Definitely recommend this company to host manage and create websites and Ad services. They will not let you down!!!!!!! Their customer service is top-of-the-line. Hit them up if you need any of their service.!!

    Antonio Perez
  • 5.0 / 5 on Google

    Connected recently with Jason and in just 45min a light bulb came on for the direction our non-profit online branding needs to take. Now making plans to make a BIG shift! Creative Nomads have truly a creative mind and the tools. Peter

    mission mapps
  • 5.0 / 5 on Google

    When working with a custom app development and AI automation partner, you really only hope for one thing: a smooth and frictionless experience. And that is exactly what I got from Jason Rutel and Creative Nomads. From custom platform development to AI-powered automation, it's almost like he was already inside my head and simply helped my business bring our ideas to life. Fast, efficient, creative, and kind... they are everything you hope for when trusting someone to build the technology behind your brand. Not only would I highly recommend Creative Nomads for any business looking for a custom development and automation partner, I'll be working with them again very soon on my next project. Dan Bennett — Founder Hot Sauce Video | Fort Worth, TX

    Dan Bennett

Read all reviews

How it works

The route, step by step.

Timeline A full brand typically takes 6 to 10 weeks. Consults and modernization are scoped on the first call.

  1. 01

    Wedge first.

    Audience and competitor research before any sketch.

  2. 02

    Distinctive, not decorative.

    Assets earn their place by being recognizable, not on-trend.

  3. 03

    Built for everyday use.

    Designed for the everyday post and email, not just the launch.

  4. 04

    Documented for handoff.

    Guidelines, templates, and examples so your team ships without us.

Pricing

What it costs, by size.

Three sizes of brand work, matched to the change you need.

  1. Brand strategy consult
    $450 to $1,500

    A working session on positioning and identity, with next steps. For solo founders.

  2. Design modernization
    $2,000 to $5,500

    Refresh a dated logo, color, and type without starting over. For small teams.

  3. Full brand Recommended
    $15,000 to $25,000

    Positioning, identity system, voice, and guidelines. For established organizations.

Ranges are what we charge. We do not bill by the hour. Nonprofit budgets can phase delivery: we phase scope, not price.

Not sure which fits? Find your path in three questions

What you get

Real outputs. Not a capability list.

A full brand ships the whole list. Consults and modernization include what you need, named before you sign.

Positioning and brand strategy

Audience, wedge, and promise, documented.

Logo and identity system

Primary mark, alternate lockups, and usage rules.

Color, type, and motion

Tokens for every tool, not a 60-page PDF.

Voice and tone

What to write and what to refuse, with examples.

Common questions

Asked before they hire us.

  • How much does brand strategy cost?

    A strategy consult runs $450 to $1,500, design modernization $2,000 to $5,500, and a full brand with positioning, identity, and voice $15,000 to $25,000, more for multi-department organizations.

  • Can you just design a logo?

    We can, but a logo without positioning is decoration. If your positioning is already right, design modernization is often the right size.

  • How long does a brand engagement take?

    Six to ten weeks for a full identity system. Consults and modernization are faster, scoped on the first call.

  • Rebrand or refresh, how do I know which I need?

    Right positioning with dated visuals is a refresh. If a stranger cannot pick you out of a lineup, or your audience has changed, it is a rebrand. The free Digital Legitimacy Score shows which side you are on.

The next move

Ready to talk.

Twenty minutes, no pitch. We'll tell you if brand strategy is the right path and what it costs.