“We need a new website.”
Who we serve · Nonprofits and cause-driven orgs
Donors don’t give to causes. They give to clarity.
Most nonprofit sites bury the ask under a beautiful photo and three soft paragraphs. We refuse to. We design donor clarity into the structure so the act of giving feels obvious, not awkward.
Three minutes to score. Free audit back in five business days. Both diagnose your digital legitimacy. No deck, no pitch.
Donors don't decide all at once.
Five rungs from skeptical visitor to first-gift donor. Each one answers a question silently keeping their hand off the wallet. We design against every one.
- Rung five · The path
"How do I actually give?"
One-time, monthly, designated. Three clearly named paths, no scroll, no friction, no Stripe-page surprise. The path is as designed as the page that got them here.
- Rung four · The ask
"What does my gift actually do?"
Dollar amounts attached to outcomes, not "every gift makes a difference." $50 feeds a child for a month. $500 trains a field worker. Specific enough to picture, small enough to act on.
- Rung three · The proof
"Has anyone actually been helped?"
Real names, real photos, real outcomes. A board member, a beneficiary, a major donor on record. Generic stock imagery and "stories of hope" prose costs more donations than it earns.
- Rung two · The mission
"Are these people serious?"
Board, financials, third-party validators, audited statements, partner orgs. Layered so a major donor finds rigor and a $25 first-time giver finds reassurance.
- Rung one · The first impression
"Will I waste my time here?"
Seven seconds to communicate clarity. Hero names the cause and the work specifically, not "we're committed to making a difference." Specifics earn the next click.
Every rung skipped is a donor who leaves without giving. We design the climb start-to-finish.
Who you are
Recognize your board, your team, your donors here?
- Faith-rooted nonprofits
- Cause-driven 501(c)(3)s
- Foundations and grant-funded orgs
- Boards rebuilding after a stale rebrand
- Teams underwater on WordPress + plugins
- EDs who want a story, not a vendor
Donor clarity. Trust signals stacked the way a skeptical giver actually reads them. A measurable conversion path from first visit to first gift. And a fundraising system you can update without the agency on call.
How we build donor trust into the structure.
- 01
Reframe the ask.
We write the case for giving before we design anything. Specific, urgent, evidence-led. Generic vision statements are where donations die.
- 02
Stack the trust.
Board, financials, third-party validators, real-name testimonies. Layered so a major donor and a $25 first-time giver each find what they need.
- 03
Measure what gives.
Conversion paths instrumented from page to donation. We watch the funnel, share the numbers, and iterate the copy and design that move them.
- 04
Hand you the keys.
CMS your team can actually use. Documented. Editable without a ticket. The site stays alive after we leave.
Missions that asked, and we showed up.
- Samaritan Aviation Mission-clarity redesign for an aviation-based medical missions org serving Papua New Guinea.
- Avail Mission Brand strategy and platform for a global advocacy and care org in active war zones.
- BeeMultiplied Conversion-focused fundraising site for a movement multiplying disciples in unreached regions.
- AGWM Custom Django + React build for Assemblies of God World Missions. The inflection point in our nonprofit work.
- Missio Nexus Brand and messaging strategy for the network connecting 400+ mission organizations.
Sound like Nonprofits and cause-driven orgs?
If this route resembles yours, we can show you the same starting line in three minutes.
The work that moves the donation.
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Messaging strategy
The case for giving, written before anything else. Donor-tested headlines, framework, and voice guide.
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Web design
Donor-trust-first architecture. Conversion paths instrumented from page to gift.
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SEO and AI search
Visibility that compounds. Nonprofit-keyword research, schema, AI-search-ready content.
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Ongoing care plans
Monthly content, security, and strategic review so the site keeps lifting after launch.
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What boards and EDs ask before the rebuild.
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Do you only work with faith-based nonprofits?
No. We work across the spectrum, faith-rooted and secular, with deep experience in both. What we will not do is pretend a mission is something it is not.
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How much does a nonprofit website cost?
Our nonprofit builds typically run $20,000 to $150,000+ depending on complexity (donation flows, multilingual, integrations with CRM and fundraising platforms). Care plans run $199 to $1,200 per month; SEO and paid retainers run $1,000 to $3,500 per month. We can also scope a smaller engagement, like a messaging refresh or a donation-page rebuild, in the $5,000 to $15,000 range.
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Do you integrate with our existing donor CRM?
Almost certainly. If your stack is standard for the sector (Salesforce NPSP, Bloomerang, DonorPerfect, and their peers), the integration is routine work. If yours is exotic or homegrown, we will say so before you commit and quote it honestly, not discover it mid-build.
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Can our team update the site without calling you?
Yes. We build on Sanity (or your CMS of choice), document everything in plain language, and train your team. Most clients call us only for strategic work after launch, not content edits.
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How long until donations start to lift?
It depends on traffic, donor base, and the gap your old site was creating. We instrument the conversion paths from day one, so lift is measured, not guessed, and you see the numbers we see. Conversion improvements show quickly; SEO compounding takes six to twelve months.
Want a real number for your project?
Open the scope calculator: sliders for pages, integrations, complexity, languages. Real range, no email gate. Or read the published pricing tiers and share with your board.
If the cause is real
We’ll build the site that matches it.
Tell us what your organization is trying to do this year. We will tell you whether your current site is helping or quietly working against you, and what it would take to change that.