Sister India · Live before the campaign

Sister India frees families from bonded labor in India and walks with them into education, stable work, and community. Strong story, real outcomes, and a website that no longer carried the weight of either.

When the team reached out, there was a hard date attached: a year-end giving campaign soft-launching in October. A full rebuild in that window was not realistic, and pretending otherwise would have served nobody. What they needed first was a credible, giving-ready home page that could receive campaign traffic on time.

We split the route in two. Phase one shipped a focused campaign landing page weeks ahead of the deadline: brand-true type and color, the year-end impact story, a working donation flow, and an email signup to hold the momentum.

With the campaign covered, phase two took the time a full site deserves. We designed the complete site in Figma, refining the palette and typography alongside the Sister India team, then built it on Squarespace so their own staff could edit every page without a developer. Get-involved and contact forms, newsletter capture, the giving program, and policy pages each got a clear front door.

We built on our own account and transferred ownership at launch. The team holds the keys to their platform, not us.

The full site launched in the new year with a page-by-page video walkthrough for the team and a set of launch graphics for the announcement. The campaign phase had already done its job the previous fall: when the October soft launch arrived, supporters landed on a live, giving-ready page instead of a promise.

Sister India now runs its own site. Donations, newsletter signups, and program stories live in one place the staff edits directly, and we remain a call away when something outside the site misbehaves.