Launching the BeMultiplied brand

BeMultiplied had a new name and a new visual identity, created by their brand agency, and almost nothing yet carrying it. Their public home was still the old BEE World site, built for a name people misread. People assumed BEE World had something to do with honeybees, and the long form ("Biblical Education by Extension") only described half of what the organization does: not just educating leaders, but equipping them to multiply other leaders.

A new identity on paper is not yet a brand. Until it showed up on a real site, in real donor communications, the team would keep opening conversations with explanation instead of mission. The first public expression had to be right, because for most donors and partners it would be the first time they met the new name.

We did not create the identity. We took the one their brand agency delivered and brought it to life on the web, with the board and staff reviewing at each stage because the first launch of a new name for a 45-year ministry is a stewardship moment, not just a go-live.

• Start from the identity as delivered. The new name, logo system, type, color, and photography direction became the working foundation for every page, with nothing reinvented along the way.
• A custom Elementor website on the new identity, tied to the "Know, Be, Do" training model and the multiplication theology that anchors the organization.
• Brand launch communications for donors and partners, so the new name arrived with a clear explanation of what changed and what stayed the same.
• Giving pages and a year-end appeal page, built so the path from the first page to a gift stays short.
• A newsletter archive, missionary profiles, and a jobs page, so the site works as the organization's ongoing home and not only a launch moment.
• A care plan to keep the site maintained and supported after launch.

BeMultiplied launches its new website in May 2026. The new identity is in donors' hands, in the place they actually go. The new name does the work in the first sentence of a fundraising conversation, which means the team can spend the next sentence talking about the work itself.

The board's stated goal was a 5% lift in fundraising results. The early signals from donor conversations are that the new name unlocks the kind of clarity that lift requires, though the real numbers will come in over the next 12 to 18 months as the new brand fully takes root.