CMR Claims + AnSRweb · Modern stack, no disruption
Two related insurance properties migrated to a modern hosting stack with zero client-facing downtime. The rebuild is queued for when the team is ready.
- Client CMR Claims + AnSRweb
- Industry B2B services · Insurance and claims
- Location United States
- Engagement Late 2025 through 2026
- Service line
- Gridpane hosting instance (AnSRweb)
- Rocket hosting instance (CMR Claims)
- FluentSMTP via SendGrid for reliable transactional email
- Embedded compliance + policy pages across both properties
- Scoped WordPress rebuild proposal (queued)
- WordPress
- Gridpane
- Rocket
- FluentSMTP
- SendGrid
The numbers after.
- 0
- Hours of client-facing downtime during the migration
- 2
- Properties migrated onto modern infrastructure
- 100%
- Compliance pages now in place across both sites
What changed.
- Email deliverabilityBefore
Inconsistent, the source of recurring support tickets
AfterFluentSMTP via SendGrid, reliable transactional delivery
- Compliance postureBefore
Missing or outdated policy pages across both properties
AfterPrivacy, terms, cookie consent, industry language embedded
- The rebuild pathBefore
"We need to rebuild eventually" (vague)
AfterA scoped proposal queued, no pressure on timing
Two related sites, two unstable stacks, one growing dependency.
Two related businesses, two related websites, two separate legacy stacks. Maintenance was getting harder. Email deliverability was inconsistent. Compliance pages were either missing or outdated across both properties. And the long-term plan called for a full WordPress rebuild on at least one of the properties, but rebuilding on top of unstable infrastructure is how migrations turn into emergencies.
The team also could not afford a disruption to client-facing tools. The insurance industry runs on email, forms, and reliable uptime, and the migration needed to happen without any of that breaking.
Infrastructure first. Rebuild later.
We approached this as infrastructure first, rebuild later. The goal was to get both properties onto a modern stack with maintainable infrastructure, close the compliance and deliverability gaps, and put the team in a position to commission a full rebuild on their own timeline.
- AnSRweb migrated to a fresh Gridpane instance, with the new environment provisioned, tested, and cut over with no client-facing downtime.
- CMR Claims migrated from Gridpane to Rocket for the hosting performance and management characteristics the team needed long term.
- FluentSMTP installed and configured via SendGrid for reliable transactional email across both properties, replacing the unreliable default mail handling that had been the source of the deliverability problems.
- Website policy pages drafted, designed, and embedded across both properties: privacy, terms, cookie consent, and the additional compliance language required by the industry.
- WordPress rebuild scoped and quoted for CMR Claims, in tandem with a Candid Brand collaboration, with the proposal queued through our Better Proposals workflow so the team can move when they are ready.
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A clean rebuild proposal in hand, on the team's own timeline.
Both properties are now live on a modern hosting stack with the kind of maintainable infrastructure that does not require monthly emergencies. Email is reliable. Compliance is in place. The team has a clean rebuild proposal in hand, scoped for when they are ready to pull the trigger, with no pressure to do it on someone else's timeline.
The bigger win is positional. The work to get here was unglamorous, but it converted "we need to rebuild eventually" from a vague aspiration into a real next step.
They handled the messy parts so we did not have to think about them, and they put us in position for the rebuild without forcing us into it before we were ready.
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