From Salient to Honeymoon

The agency had outgrown its name. Salient described a sharpness that no longer captured what they were actually selling. The work had shifted toward longer engagements, deeper brand strategy, and partnerships that felt more like marriages than transactions. The name needed to do that work upfront, before anyone got on a call.

They also needed to migrate cleanly. A rebrand that breaks SEO equity or confuses existing clients is a rebrand that costs more than it earns. So the rebuild had to be a launch and a migration at the same time, with redirect monitoring set up to phase out the old domain on the team's own timeline.

We approached this as one engagement with two halves: the new identity, and the technical migration that lets the new identity inherit everything the old one had earned.

• New brand identity, wordmark, and visual system. Built around the line "Work That Creates Momentum" and the philosophy "Momentum Over Perfection."
• Custom WordPress build using Elementor with a set of bespoke widgets for the agency's signature page patterns.
• Five founding blog posts seeded at launch covering brand voice, culture-first campaigns, strategy before design, brand storytelling, and the momentum philosophy.
• Analytics migration. New GA4 stream for the Honeymoon domain, a separate GA4 property for the old Salient domain so the team can watch residual traffic decline.
• Redirect strategy. 302 redirects on Salient point to Honeymoon during the transition window. Once that traffic dies down, the team flips to 301s and retires the old domain.
• Google Search Console verification for the new property; the existing Salient GSC property kept active as a historical reference.

Honeymoon launched on schedule, April 16, 2026. The new site reads like the agency it actually is, the redirect plumbing is clean, and the team has a real-time view of when the old domain has wound down enough to be retired. The founding blog content gives sales a fresh set of pages to point at when prospects ask "what do you actually believe."

The new wearehoneymoon.com hit 400 Google Search clicks in its first 28 days post-launch (per Google Search Console). The launch surfaced something useful for us too: the agency that ships a rebrand for itself is the agency that gets to teach other agencies how to do it. This was both a project and a proof of concept.